Pc with Colorful GeForce
RTX™ 4060 NB DUO
Pc with Colorful GeForce
RTX™ 4060ti NB DUO
Pc with Colorful GeForce
RTX™ 4070 NB EX-V

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

Get Real With RTX Ray Tracing

Top Tools for the Creative Trade

NVIDIA Studio

Accelerated by NVIDIA Studio

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.

Accelerate Your Creativity  ›

NVIDIA Encoder

The Dream Stream

Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the eighth-generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.

NVIDIA Broadcast

Your AI-Powered Home Studio

The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.

NVIDIA Omniverse

Connect Your Creative Worlds to a Universe of Possibility


NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.

NVIDIA Canvas

The App That Puts the AI in Painting


Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.

© 2023 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, and GeForce RTX are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.

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